New Delhi: The Government of India has released to Odisha a total of Rs 63.25 crore as its share under Centrally Sponsored PM Formalisation of Micro food processing Enterprises (PMFME) Scheme including for One District One Product (ODOP) during the last three financial years.
Union Minister of State for Food Processing Industries Shobha Karandlaje said in here recent reply in the Parliament that the Scheme adopts ODOP approach to reap the benefit of scale in terms of procurement of inputs, availing common services and marketing of products.
ODOP for the scheme provides the framework for value chain development and alignment of support infrastructure, she said.
States/UTs identify the ODOP based on the agriculture production, raw material availability, perishability of the product, presence of microenterprises, Number of Self-Help Groups (SHG) and Farmer Producer Organizations (FPO) engaged in the processing of that product, Shobha said.
The Centre has released Rs 30.36 crore under the PMFME during 2020-21 while Rs 29.45 crore and Rs 3.44 crore released during the financial years 2021-22 and 2022-23, respectively.
She also informed the details of the products adopted in all 30 districts of Odisha under the scheme.
As per MoS’s reply, mango based products have been selected in Angul and Subarnapur districts under One District One Product (ODOP) while fish based products selected for Balasore, Bhadrak & Ganjam, Kalahandi, Khordha districts under ODOP.
Similarly, oil seed based products (groundnut) elected in Bargarh & Jajpur districts, milk based products—Bolangir, Cuttack, Dhenkanal, Jagatsinghpur, Kendrapara & Puri, dal based products—Boudh, tamarind based products—Deogarh, Rayagada, pineapple based products—Gajapati, spices based product (chilli)—Jharsuguda, & Sambalpur, spices based products (turmeric)—Kandhamal, spices based products (ginger)—Koraput, urad based products—Keonjhar, millet based products—Malkangiri, Nuapada, honey based products—Mayurbhanj, maize based products—Nabarangapur, sugarcane based products—Nayagarh and mushroom based products-Sundargarh.
Currently, ODOP has joined forces with 35+ brands, covering around 100 districts of the country. The team’s vision is to bring more aggregators under this campaign to enhance product accessibility and visibility.
ODOP Programme is aimed at creating sustainable employment at the district level while promoting holistic socio-economic development. The idea is to select, brand, and promote one product from each district of the country.
The tagging on this one-stop online platform is intended to strengthen each district’s identity, while giving a greater visibility to ODOP products. This brings an opportunity for the sellers to learn more about product requirements from the buyers and make their products marketable at the global level.
