Bhubaneswar: On the occasion of International Coffee Day, Chief Minister Naveen Patnaik inaugurated the Koraput Coffee Cafe and an e-commerce platform (Koraputcoffee.org) to promote Koraput coffee across the globe.
Addressing the gathering virtually, the Chief Minister said, “I am glad, in just two years Koraput coffee has carved a niche for itself. For the benefit of tribal livelihood, my government has undertaken multiple initiatives for the promotion of Koraput Coffee.”
In addition to marketing of Koraput coffee by Tribal Development Cooperative Corporation of Odisha Limited, this year, the Coffee Development Trust at Koraput has taken up to 300 ha of new and old coffee plantations, he said.
“On the occasion of international coffee day, I am happy to launch a dedicated e-commerce website and social media handles of Koraput coffee: Koraputcoffee.org. I am also delighted to announce the opening of the Koraput coffee cafe in the Koraput district to popularize the brand,” the CM said.
The State government is also planning to set up a number of such cafes across the country, which will help in establishing the brand, thus, transforming the lives of the local coffee cultivators.
“I am humbled to be associated with Koraput Coffee since its inception in 2019. Our new product line Tiger Bright is already catching the eyes of everyone. Many international buyers are approaching us for bulk purchases. I am sure this will help our tribal growers to fetch competitive prices.” said Mansi Nimbhal, managing director of TDCCOL.
In a major boost to the home-grown Coffee brand, recently, Tata Coffee has agreed to market coffee grown in the Koraput district in national and international markets.
Coffee farming is transforming the lives in the tribal hinterland of Odisha’s Koraput district. Koraput, which is located at a height of 3,000 feet above sea level, is ideal for coffee cultivation due to its cool climate and rainfall. This homegrown coffee is a single origin 100 percent Arabica coffee that will be competing with the specialty coffee market in near future.