New Delhi: The Make the World Wear Khadi campaign aims to blend India’s rich textile heritage with global fashion trends, offering an exciting challenge to advertising professionals and freelancers.
Part of the inaugural World Audio Visual & Entertainment Summit (WAVES), this initiative seeks to position Khadi as a desirable global brand through innovative advertising.
Organised by the Advertising Agencies Association of India (AAAI) in collaboration with the Ministry of Information and Broadcasting, the challenge invites participants from domestic and international markets to create creative concepts across digital, print, video, and experiential formats. With a focus on strategic thinking and creativity, Make the World Wear Khadi encourages fresh ideas to enhance Khadi’s brand image, engage consumers, and celebrate its timeless appeal worldwide.
Scheduled from 1 to 4 May 2025 at the Jio World Convention Centre and Jio World Gardens in Mumbai, WAVES promises to be a landmark event for the Media and Entertainment (M&E) sector.
With its unique hub-and-spoke model, the summit will connect Indian talent with global industry leaders across its four key pillars: Broadcasting & Infotainment, AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality), Digital Media & Innovation, and Films.
The Make the World Wear Khadi challenge, part of the Broadcasting & Infotainment segment, brings together advertising and marketing professionals to shape brand strategies within the M&E space.
This challenge is a part of the Create in India Challenges, a flagship WAVES initiative that has already attracted over 73,000 registrations from creative minds worldwide.
With 112 participants registered for the Khadi challenge as of 15 February 2025, the stage is set for a creative showdown that champions Khadi and highlights India’s creative prowess on the global stage.