Bhubaneswar:Reaffirming its commitment to preserving cultural traditions of Odisha, Vedanta Aluminium, India’s largest aluminium producer, provided vital infrastructural support to “PARAB-2024”: an annual tribal and folk festival that celebrates the rich cultural heritage of the local community.
Held near the Kodingamali mines in the Laxmipur block of Koraput district, the festival drew over 5,000 attendees and showcased the vibrant tapestry of tribal art, music, dance, and culture.
Organised by the Block Development Officer (BDO) of Laxmipur, the event was graced by local MLA Pabitra Saunta as the Chief Guest, Block Chairman Suaai Kulesika, and Sarpanches along with the Samiti Members from Laxmipur block as the honourable guests.
Appreciating Vedanta’s support, Gureswar Bhoi, Block Development Officer (BDO), Laxmipur said, “PARAB is an annual festival that promotes and preserves the rich culture of Odisha. I thank Vedanta for extending its support for grassroots cultural initiatives and encouraging the local community.”
This initiative also empowered the local artisans, self-help groups (SHGs) and the local students by offering them a platform to exhibit their talent and skills, fostering recognition and growth opportunities within the community.
Other impactful efforts by the company that are fostering local art and culture include supporting the world’s longest Sambalpuri theatre production in Sundargarh, community celebrations of World Tribal Day in Koraput, the Namayagnya celebrations, and the Bahuda Yatra in Jamkani.
Previously, the company has also felicitated Padma Shri awardee Jitendra Haripal for his contributions to Odia culture. Being a renowned Sambalpuri folk singer, Shri Haripal, who is well-known for his iconic songs ‘Rangabati’ and ‘Chhaeli’, has helped in popularizing Odia music.
Notably, Vedanta Aluminium believes that fostering the talent of local artists not only enhances cultural vibrancy, but also preserves traditional art practices for generations to come.