Bhubaneswar: The ‘Har Ghar Tiranga’ campaign is witnessing a phenomenal surge in participation across the nation, becoming a true people’s movement and a powerful expression of national pride. Prime Minister Shri Narendra Modi recently took to the social media platform X to express his happiness over the enthusiastic response, noting that it reflects the “deep patriotic spirit that unites our people and their unwavering pride in the Tricolour.”
The campaign, which encourages citizens to hoist the national flag at their homes, has grown in popularity since its inception under the ‘Azadi Ka Amrit Mahotsav’ initiative. The Prime Minister’s post, in response to the Ministry of Culture, highlighted the widespread enthusiasm, which can be seen from Kashmir to Lakshadweep and Gujarat to Sikkim. The campaign seeks to create a personal and emotional connection with the national flag, moving beyond a formal or institutional relationship.
Citizens are being actively encouraged to share their participation by uploading photos and selfies with the tricolour on the official website, harghartiranga.com. The platform serves as a digital gallery showcasing the collective celebration of India’s unity and identity.
Beyond individual homes, the campaign has also inspired a wide range of activities and events across the country. Tiranga rallies, exhibitions on the evolution of the national flag, and cultural programs are being organized in various cities and towns. The campaign has also been linked to local livelihoods, with self-help groups (SHGs) in some districts being tasked with stitching the flags, providing a source of income and ensuring that the campaign is rooted in community participation.
The increasing popularity of ‘Har Ghar Tiranga’ demonstrates its success in fostering a deep sense of patriotism and national consciousness among people from all walks of life. As India prepares to celebrate its Independence Day, the campaign continues to be a unifying force, bringing the nation together under the Tricolour.