Bhubaneswar: The National Women’s Business Mela 2.0 today hosted an insightful workshop titled “Reimagining Heritage: Shantanu and Nikhil’s Art of Modern Craftsmanship,” drawing a significant audience of entrepreneurs, designers, and craft enthusiasts.
The workshop featured the acclaimed designer duo Shantanu and Nikhil, known for their signature blend of Indian heritage with modern silhouettes and techniques.
The discussion was skillfully moderated by Meghna Singh Deo, Founder & Chairperson of Ekamra Vatika School.
The session, a highlight of the ongoing business conclave, delved into the dynamic intersection of traditional artistry and contemporary design, offering valuable perspectives on how to revitalize and present India’s rich heritage in today’s market.
They shared their creative journey, emphasizing the importance of respecting traditional craftsmanship while innovating to create pieces that resonate with a global audience.
Through anecdotes and examples from their collections, they illustrated how they meticulously incorporate age-old crafts like intricate embroidery and handloom weaving into their contemporary designs, giving them a fresh and relevant appeal.
Smt.Singh Deo guided the conversation, prompting Shantanu and Nikhil to elaborate on the challenges and rewards of working with traditional artisans, the significance of sustainable practices in modern craftsmanship, and the role of design in preserving and promoting cultural heritage.
Attendees actively engaged in the session, were listening thoughtful questions presented by Smt.Singh Deo about branding heritage crafts, navigating the evolving fashion landscape, and empowering local artisan communities.
Shantanu and Nikhil offered practical advice, encouraging participants to explore the unique narratives embedded within Indian crafts and to find innovative ways to translate them into contemporary products and designs.
The workshop underscored the National Women’s Business Mela 2.0’s commitment to not only fostering entrepreneurship among women but also promoting the rich cultural heritage of India. By providing a platform for such dialogues, the Mela 2.0 aims to inspire and equip women entrepreneurs with the knowledge and networks to create businesses that are both economically viable and culturally significant.
The session concluded early due to a stormy weather condition. However attendees were inspired to explore the vast potential of reimagining heritage for the modern world.
The National Women’s Business Mela 2.0 continues to host a diverse range of workshops and events, further solidifying its role as a vital hub for women-led businesses and the celebration of Indian craftsmanship.