New Delhi: The ‘Reel Making’ challenge at the World Audio Visual & Entertainment Summit (WAVES) 2025 has received an overwhelming response, with 3,379 registrations from across India and 20 countries.
The competition, launched as a key initiative under WAVES 2025, highlights India’s growing influence as a global hub for media and entertainment while also reflecting the country’s rapidly expanding digital creator economy. It aligns with the Government of India’s “Create in India” vision, empowering talent from across the nation and beyond.
The competition has seen notable international participation from Afghanistan, Albania, the United States, Andorra, Antigua and Barbuda, Bangladesh, UAE, Australia, and Germany, among others. This global reach highlights the increasing influence of India’s creative sector and the appeal of WAVES as a premier platform for content creators worldwide.
Domestically, the challenge has drawn entries from diverse and remote locations across India, including Tawang (Arunachal Pradesh), Dimapur (Nagaland), Kargil (Ladakh), Leh, Shopian (Kashmir), Port Blair (Andaman & Nicobar Islands), Teliamora (Tripura), Kasaragod (Kerala) and Gangtok (Sikkim). The strong response to WAVES’ “Reel Making” challenge from smaller towns and emerging creative hubs reflects India’s rich storytelling traditions and growing digital creator ecosystem.
As part of the challenge, participants above the age of 20 are required to create reels on themes such as “Viksit Bharat”, highlighting India’s existing technological and infrastructure advancements, and “India @ 2047”, envisioning the nation’s future growth in these sectors.
These themes provide a platform for storytellers to present India’s innovation journey through concise 30-60 second films, showcasing their creativity and vision for the country’s progress.