Guwahati: Odisha Tourism, under the dynamic leadership of Deputy Chief Minister and Minister Tourism Shrimati Pravati Parida utilized Odisha Parab 2026 as a strategic vehicle to elevate the state’s tourism profile in the Northeast. The initiative received significant regional support from the Government of Assam. Shri Ashok Singhal, Minister of Health & Family Welfare and Irrigation.
Shri Singhal addressed the gathering and underscored the vital importance of such cultural and tourism exchanges. He highlighted that these platforms are essential for fostering mutual understanding and cooperation between states, particularly in strengthening the bond between the eastern and northeastern regions of India.
DCM Smt. Parida spearheaded the vision of transforming cultural heritage into a dynamic engine for tourism growth, emphasizing the state’s commitment to making Odisha a top-tier destination for experiential and sustainable travel.
A primary tourism-centric effort led by the Deputy Chief Minister was the focus on the diaspora as a strategic asset. By addressing the Odia Diaspora Meet, Smt. Parida empowered community members to act as cultural ambassadors, creating a human bridge between Odisha and Assam. This effort aimed to leverage personal networks to promote Odisha’s evolving tourism identity, ensuring that the state’s heritage and modern travel infrastructure are championed by those with deep-rooted connections to the land.
Under the Deputy Chief Minister’s guidance, the department intensified its institutional outreach through the Odisha Tourism Roadshow. This initiative, supported by Shri Balwant Singh, Secretary Tourism was designed to showcase Odisha’s diverse travel products—from its pristine coastline to its rich tribal heritage—to a curated audience of travel industry professionals. The goal was to establish a collaborative tourism ecosystem that enhances cross-regional connectivity and develops joint tour packages catering to travelers from the Northeast.
To ensure long-term economic impact, the leadership facilitated high-level G2B and B2B sessions. These meetings focused on highlighting Odisha’s policy-driven business environment and the specific incentives available for investors in the hospitality and tourism sectors. The Deputy Chief Minister’s presence at these forums reinforced the government’s commitment to ease-of-doing-business, successfully attracting interest from stakeholders looking to expand their footprint in Odisha’s tourism landscape.
The Tourism Pavilion and the three-day exhibition served as the physical manifestation of these efforts. By curating a space that combined live demonstrations of handicrafts and handlooms with destination showcases, Odisha Tourism provided a comprehensive sensory experience of the state.
This strategic fusion of cultural pride and professional marketing, championed by DCM Smt. Pravati Parida and supported by regional leaders like Shri Ashok Singhal, successfully positioned Odisha as a vibrant, accessible, and investment-ready destination for the entire Northeast region. Team Odisha Tourism led by Shri Balwant Singh, Secretary Tourism presented their best efforts to anchor the state as a premier global destination.