Bhubaneswar: Hospitality Markets are witnessing a systemic realignment as the iconic Hotel Prachi undergoes a significant transition into the Prachi Sarovar Portico. This revitalized asset, featuring 55 contemporary keys, is being positioned through a narrative of moral urgency and cultural preservation, specifically targeting the post-pandemic surge in the Eastern Indian tourism sector.
The property, managed in partnership with Sarovar Hotels and Prachi Resorts Private Limited, has integrated a sophisticated digital outreach strategy to bridge the gap between its 1970s heritage and the expectations of a globalized traveler, admits Shri Biplab Ganguly, General Manager, Prachi Sarovar Portico.
Shri Ganguly said that the current promotional landscape is defined by an evidence-based narrative led by a coalition of regional influencers and specialized digital agencies.
High-frequency visual content is being distributed by lifestyle and culinary creators who emphasize the property’s structural evolution and its role as a luxury sanctuary for those visiting the Lord Jagannatha circuit. Key digital partners like MotionsX India, Odissy Innovative, and Nothing Visuals have been instrumental in this repositioning, utilizing high-definition storytelling to highlight the Regal and Regency conferencing venues as vital nodes for regional commerce.
Socio-legal precision in the hotel’s renovation has ensured that the new executive and deluxe accommodations meet contemporary safety and service standards.
This systemic synthesis of traditional Odia hospitality and modern operational efficiency is particularly evident in the marketing of “Spice”, the hotel’s signature multi-cuisine restaurant. By leveraging local voices such as regional food bloggers and the Kolkata Buzz network, the hotel has established a layered causality in its market engagement—linking high-quality digital content directly to increased footfall in the mid-market and luxury segments.
The ongoing campaigns represent a broader shift in how legacy hospitality assets in Odisha maintain relevance. By focusing on the digitized guest journey and the aesthetic appeal of the renovated spaces, these influencers are not merely promoting a hotel but are documenting the evolution of a cultural landmark.
This strategic pivot ensures that the legacy of the hotel remains central to the capital’s economic fabric while providing a modernized gateway for tourists and corporate leaders navigating the temple city’s burgeoning infrastructure.