Bhubaneswar: Secretary Tourism, Balwant Singh has set the context for brain storming on World Class Tourism Experiences in Odisha.
Shri Singh was speaking in the B2B exhibition of the 6th edition of OTB-2025 commenced today at Swosti Premium, bringing together Domestic Tour Operators and sellers (tour operators/hoteliers) from Odisha under one roof.
Organised by the Department of Tourism, Government of Odisha, in collaboration with FICCI, the four-day event aims to position Odisha as a leading tourism and investment hub through strategic B2B (Business-to-Business) and B2G (Business-to-Government) engagements.
“Odisha is blessed with the perfect landscape for adventure tourism, from its pristine coastline to its majestic hills and rivers. This workshop is a step towards creating structured guidelines that ensure sustainability, safety, and world-class experiences for adventurers in our state,” Shri Singh highlighted.
The workshop saw active participation from 40+ adventure tourism operators, travel experts, and enthusiasts from various genres like water sports, aero sports, terrestrial sports who shared their experiences and challenges in growing the sector.
Pre-Scheduled, Structured B2B meetings between the Buyers and Sellers were organized and the event also witnessed over 3,000 pre-scheduled B2B meetings between 70+ sellers from Odisha’s tourism sector and the domestic and international tour operators, fostering future collaborations and business engagements.