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Vedanta Holds Farmers Hands


Vedanta is lending a helping hand to Jharsuguda’s farming community. From distributing top quality seeds to guiding them through the cultivation cycle, Vedanta is working with experts from Directorate of Horticulture, Odisha Government to help the farmers.

Recently, Vedanta distributed seeds of high-yielding indigenous ginger variety to hundreds of farmers associated with its farm-based livelihood project ‘Jeevika Samridhhi’ helping them kick-start the new cropping cycle.

Since inception the project has been working with farmers to promote adoption of high-yielding cash crops and advanced methods of commercial farming for generating greater revenue from farming activities.

Following multiple community consultations by Vedanta and SEWA, the project implementation partner, with the community, more than 180 farmers from Siriapali, Gudigaon and Kelendamal showed interest in ginger plantation for the upcoming kharif season.

Besides seeds, the farmers were given orientation on ginger farming and Package of Practices (PoP) on growing the crop like land preparation, seed treatment, planting method, manure & fertilizer, natural pest management, intercultural operation, duration of cultivation, harvesting technique, etc. by agricultural experts.

Speaking about Vedanta’s endeavors to help better the lives of farming communities in our periphery,  CN Singh, CEO – Vedanta Ltd., Jharsuguda said, “We rolled out JeevikaSamridhhi with the aim to support and benefit farmers in our periphery through adoption of advanced agricultural methodology and land & water management. Encouraged by the success of the first phase of the project, we launched the second phase enveloping more farmers in the project’s ambit. To help us achieve superlative results on ground, we have also roped the expertise ofKVK and Horticulture Dept, Govt. of Odisha, for advising and technically upskilling the farmers.”

Jayakrushna Patel, President –AmarJyoti Farmers Club, Siriapali, said, “When COVID-19 hit here and restrictions were put on marketplaces,we were near the end of harvest season. At that time,Vedanta helped us sell our produce by connecting us to theiremployees &families through JeevikaSamriddhi project. Now, as I and my fellow farmers prepare to start agriculture activities for the upcoming kharif season, Vedanta is givingus high quality seeds and getting experts to advise us on how to take proper care of our crops.”
JeevikaSamridhhi is Vedanta’s sustainable livelihood project focused on land and water management, run in partnership with SEWA, Kolabira. It aims to introduce small and marginal farmers in the company’s peripheral community to better, more efficient and sustainable methods of farming, thereby increasing the quantum of produce and sustained return on investments.
The project’s relevance is based on the need to augment irrigation infrastructure, promote advanced agriculture, application of bio-fertiliser and pesticides, and make farming a remunerative profession. In the 1st phase, more than a hundred farming households of Siriapali village were benefited through the project, with an increase in irrigation potential of the village by 21% and household income of beneficiaries by 20-25% in just one year. In its 2nd phase, the project covers 250+ farming households across three villages for a duration of two years.


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