Awareness Programmes
JK Trust Website
Extension Activities and IEC Measures:
The operational areas of JK Trust – GVY are located in the remote and difficult pockets of the districts where public awareness for cattle and buffalo breeding is lacking. JK Trust has been focusing on organising extension meetings and contacting the farmers at their door steps to generate awareness about Artificial Insemination and other veterinary services. These meetings are attended by Monitoring Officers who discuss with the villagers about the program and its benefits. 

Till Mar. 2017, more than 7000 farmers’ awareness meetings and Film Shows have been conducted. Besides, various extension activities are being taken up in convergence with the Line Department and Watershed. Monitoring Officers also attend various Govt. Programmes to share about the program benefits. For effective result, an innovative step was initiated to contact the farmers one to one. More than 40000 farmers have been contacted in last 6 months up to Mar. 2017. Cowherd boys are sensitized about breeding. “Samrudhi”, a film specially developed by JK Trust on dairy development through AI, fodder cultivation, livestock management and other veterinary services is shown to the farmers in village meetings. 

To give boost to our efforts in generating awareness in the remote pockets, multiple mode of communications are used. We have developed IEC Materials like Pamphlet, Door Stickers, Extension Calendars, Calf Photo Album and Wall Paintings which are attracting public attention towards the program:

  • Pamphlet- Pamphlets mentioning the objectives of the program have been distributed to each household during the breedable population survey at the ILDCs.


  • Door Stickers- So far 1,70,000 door stickers containing the name and mobile no. of the Gopals have been sticked on the main / entry doors of the farmers having breedable population. It also contains the name of Supervisory Officer with contact details.



  • Extension Calendars- Extension calendar has been developed for effective communication by Gopals with the rural mass. This contains various matters related to breeding, nutrition and livestock management with attractive photographs. Monitoring Officers also use it during extension meetings.



  • Calf Photo Album- Each Gopal has been provided with an album which contains calf photographs of various breeds produced by JK Trust through Artificial Insemination in Odisha. This facilitates the farmers to opt for the breeds of the calves of their likeness.



  • Wall Painting- Wall paintings have been taken up to give message to the community regarding AI and its benefits. We are in the process of developing 3 wall paintings in each ILDC and the public response so far has been found to be very good. So far 732 wall paintings have been made.



Extension meeting at Ramjiput ILDC Extension meeting at Keonjhar
Video show at Purujoda ILDC, Keonjhar Video show at Rayagada
One to one contact at Koilimunda, Nabarangpur One to one contact at Akula ILDC, Keonjhar
Gouda contact at Buromunda ILDC, Kalahandi Gouda contact at BLN Pur, Ganjam