||Extension Activities and
The operational areas of JK Trust are located in the
remote and difficult pockets of the districts where public
awareness for cattle and buffalo breeding is still lacking.
JK Trust has been focusing on organising extension meetings
and contacting the farmers at their door steps to generate
awareness about Artificial Insemination and other veterinary
support services. These meetings are attended by Monitoring
Officers of the Trust along with Govt. officials who discuss
with the villagers about the program and its benefits.
April 2017, more than 7000 farmers’ awareness meetings and
Film Shows have been conducted. Besides, various extension
activities are taken up in convergence with the Line
Departments. Our Monitoring Officers also attend various
Govt. Programmes to share about the program benefits. For
effective result, an innovative step was initiated to
contact the farmers one to one. More than 40000 farmers have
been contacted in last 9 months up to Mar. 2017. Cowherd
boys are sensitized about breeding. “Samrudhi”, a
film specially developed by JK Trust on dairy development
through AI, fodder cultivation, livestock management and
other veterinary services is shown to the farmers in village
To give boost to our efforts in generating awareness in the
remote pockets, multiple mode of communications are used. We
have developed IEC Materials like Pamphlet, Door Stickers,
Extension Calendars, Calf Photo Album and Wall Paintings
which are attracting public attention towards the program:
Door stickers containing the name and mobile no. of the
Gopals have been pasted on the main / entry doors of the
farmers having breedablepopulation. It also contains the
name of Supervisors with their contact details.
Extension calendars are usedby Gopals for effective
communication with the rural mass. This contains various
subject matters related to breeding, nutrition and
livestock management with attractive photographs.
Monitoring Officers also use it during extension
Calf Photo Album-
Each Gopal has been provided with an album which
contains calf photographs of various breeds produced by
JK Trust in Odisha through Artificial Insemination. This
facilitates the farmers to opt for the breeds of the
calves of their likeness.
Wall Painting- Wall paintings have been taken up to give
message to the community regarding AI and its benefits.
We have developed 3 wall paintings in each ILDCentre and
the public response so far has been found to be very
Verification by MO
||1 to 1 Contact
by MO in Cuttack district
meeting conducted by MO.
taken by MOin Cuttack
L&T Borrowers in Cuttack district
farmers and L&T Borrowers in Bhadrak
|One to One
Farmers Contact by MO in Bhadrak.
by MO in Jajpur district
verification by Dy.SPMMr. Tulasi Das
Verification by BVO.
meeting with farmers.