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TRIFED Boosts Van Dhan

Tackling an unprecedented crisis of the nature and combating the challenges thrown by the Covid-19 Pandemic require different and innovative approaches. One segment that has been severely impacted during the ongoing crisis has been the tribal population.

In such a scenario, the Van Dhan Start-ups, established under the scheme initiated by TRIFED, Ministry of Tribal Affairs has emerged as a source of employment generation for tribal gatherers and forest dwellers and also the home-bound labour and artisans.

A Media briefing through Webinar was organised by TRIFED on 15 June to familiarise them with this innovative approach and the progress made by the Van Dhan start-ups  so that they can further spread awareness among people.

The webinar titled “Van Dhan: Tribal Start-ups Bloom in India” was chaired by Pravir Krishna, Managing Director, TRIFED and was attended by over 40 participants.
Nanu Bhasin, ADG, PIB and Abhishek Singh, CEO, MyGov were among those who attended the webinar. The TRIFED team was represented by all the heads of departments and senior officials.
Pravir Krishna began his welcome address with a quick introduction of the Van Dhan Yojana and provided a snapshot of what it intends to achieve and how the scheme has been faring in these current times. He informed that 1205 Tribal Enterprises have been established to provide employment opportunities to 3.6 lakh tribal gatherers and 18000 Self-help groups in 22 States.  
The slogan “Go Vocal for Local”, a Mantra in these troubled times, has been adapted to include     ‘Go Vocal for Local Go Tribal – Mera Van Mera Dhan Mera Udyam’.The aim of the Start-ups scheme is to treble the coverage to 10 lakh tribal gatherers through the Covid-19 relief plan of the Ministry of Tribal Affairs under article 275(I).A State wise snapshot was also presented to show how the states are faring. Started in  2019, the Start-ups spread rather quickly to all the 22 states, almost became a competition once the states realised the value added by this initiative.
Post this snapshot, Mr.Krishna presented some real-life examples from states like Nagaland and Rajasthan to underline the critical significance of this programme for tribal livelihoods, which ensures that the proceeds from the sales of these value-added products go to the tribals directly.

The value-added products benefit largely from the packaging and marketing that these tribal enterprises provide.  Testimonials from different parts of the country, along with contact details of the Van Dhan Vikas Kendras and the products that are being sold were showcased. He mentioned that 2000 products have been identified throughout the country.

A bird’s eye view was provided to the participants and samples such as wild honey, broomsticks, donna pattal, Samidha sticks, coffee, bay leaf, bel pulp were displayed. The tribal affairs offers a ray of hope for home-bound tribal labour and
 artisans through van dhan start-ups.
 


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