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Mantra For Hospitality Industry

Hospitality Industry Veteran, Souvagya Mohapatra said “Survive, Revive and Thrive shall be our strategy for going ahead” in Novel Corona Virus (COVID-19) Pandemic.

Participating in the webinar 'Tourism Insight and Strategies to the Covid-19 Crisis’ organized by the Confederation of Indian Industry (CII), Mr.Mohapatra a senior office bearer of CII said “for the next three months’ efforts will be made as to ‘how to survive’ this crisis. Thereafter another next three months will be dedicated on ‘how to revive the ailing businesses’ and then eventually ‘how to thrive’ phase will come where we will work aggressively towards reclaiming the Pre-Corona growth rate”

Executive Director mayfair Group of Hotels and Resorts, Mr.Mohapatra along with senior hospitality industry leaders from across the country discussed the implications of the disruption caused by the COVID 19 pandemic and the road ahead for the tourism and hospitality sectors, here recently.

Mr.Mohapatra, Member, State Tourism Promotion Council Advisory Committee and Executive Member FHRAI highlighted how the Industry was the first to be impacted by the Government Advisory, restricting air and rail travel, also stressing that it was going to be the last sector to recover from the development.

The Government's standard operating procedures and every detailing on tackling the issue was going to invariably dictate the sector's road to recovery, he believed.

He said going by the existing situation, it seems highly unlikely that train and flight services will resume very soon after 17 May.

This is to say that the road ahead for Tourism and Hospitality Industry will remain very difficult and challenging.

The Industry was the first to be impacted and will be the last to recover. What should be the revival strategy will depend upon the decision of the Government, pointed out he..

There was an underlying consensus, at a webinar, on the need for visible and proactive government support on financial and policy matters to enable businesses to manage the disruption and safeguard them from the side-effects of the unprecedented crisis.

Industry stakeholders concurred on a possible change in the consumer behaviour, post the COVID-19, wherein sparsely populated destinations were going to preferred by tourists, and Odisha was at the forefront of capitalising on such a shift.

State Tourism and Culture minister Jyoti Prakash Panigrahi suggested that Odisha needed a two-pronged approach, equally focussing on revival and growth plan.

"The focus would be on domestic tourism and increasing footfalls from the neighbouring states. Once the road traffic is operationalised, we could focus on family and road-based tourism," he said and added that tourism needed to factor in social distancing and other precautionary measures as mandated to ensure health and well-being.

He said the State Government was spending significant sums on welfare measures to minimize the impact of the pandemic on the lives and livelihood of the people and reiterated the government's commitment toward the tourism and hospitality sectors.


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