Varun Endorses Navratna Cool

FMCG Major, Emami Limited has roped in Bollywood star Varun Dhawan to endorse its Navratna Cool brand.

Emami will launch Dhawan as its new brand ambassador of Navratna Cool and he would feature in the new commercial.
This will go on air across all channels this week, the company said in a statement today.

Commenting on the development, Emami Limited Director Harsha V Agarwal said, “Introducing Varun as Navratna Cool’s new face is a step towards accelerating our growth plans for the brand. His strong connect with his fans across ages will help us connect better with both existing and new consumers to take the brand to newer heights.”

The Navratna portfolio consists of Navratna Oil, Navratna Xtra Thanda Oil, Navratna Almond Cool Oil, Navratna Cool and Navratna Smart Cool.

Speaking on his association with Navratna, Varun Dhawan said, “It is a brand that is super cool and I like it as it keeps people cool. I look forward to enjoying my association with Navratna Cool and connecting with a whole new lot of consumers.”

Navratna Cool comes as a refreshing break from the normal offerings in the powder category. Its icy sensation in the scorching summers protects the skin from unbearable heat and provides cool sensory feeling to keep one refreshed and rejuvenated throughout the day.

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