NDDB Asks Action Plan

Odisha Government has been advised to chalk out time bound Action Plan to revive Dairy Sector, which has slowed down though there is huge potential in the State.


While Dairy Sector Growth at All India Level is moving at a faster rate, its growth in Odisha has slowed down due to poor marketing and lower animal productivity.

At all India Level Dairy Sector growth has been registered at 12.6 Percent, while in Odisha it is 3.7 Percent. The Value Output from Dairy Sector was about Rs.3925 Crore in 2013-14, which rose to Rs.4069 Crore in 2015-16.
 
Pointing out the lacunae, the National Dairy Development Board (NDDB) advised the State Government to strengthen the Marketing and Management System of Odisha State Cooperative Milk Producers’ Federation Limited (OMFED).

NDDB is the Premier Institution of the country, which strengthens farmer cooperatives in Dairy Sector and support National Policies favorable for growth of the sector.

NDDB Chairman Dilip Rath has brought it to the notice of the Chief Minister Naveen Patnaik in this regard and has urged for taking corrective steps needed to be taken for development of Dairy Sector.
 
Mr.Rath has said that about 43 Lakh marginal and small farmers collectively owning more than 85 Percent of the Bovines in the State, Dairying can become a sustainable source of income, if they are linked with the organized milk processing sector through farmer centric organizations like Dairy Cooperatives.

He advised these could be supplemented with improving animal productivity through organized breeding, scientific feeding and health care measures.

Mr.Rath has pointed out that there is total liquid milk demand of about 17 Lakh Liters per day in the State. However OMFED has only 24 Percent share in the total liquid milk demand in the State during 2017-18.

NDDB has pointed out that during 2017-18, the State had about 3900 functional Dairy Cooperative Societies wich collectively procured about 5.10 Lakh KG of milk per day, which declined to 4.19 Lakh Liters during December, 2018.

Despite having access to huge and growing urban market within the state and in proximity, the liquid milk sale has only been 4.10 Lakh Liters per day in 2017-18.

Considering the large and growing milk market size of the State, there is huge scope for OMFED to increase its sale and this can be achieved by putting a strong marketing team and qualified and trained professionals for the job.

NDDB Chief pointed out that some of the major factors contributing to the current status of Dairy Cooperative in Odisha have been: absence of full time CEO, poor governance, lack of qualified, trained and professional manpower and lack of autonomy in business decisions.

Sources said that Mr.Rath has offered NDDB support to the Dairy Cooperatives in Odisha as he belongs to the State and it is having huge potential.
 
 


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