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Women Leading MSME Sector


ACS MSME LN Gupta Saturday said that there are 40,892 MSMEs led by women entrepreneurs in the State providing employment to 1.58 lakh persons.

Delivering a special address during the session on Promoting Women Entrepreneurship on the fourth day of MSME International Trade Fair-2019 on this occasion, he said that 6032 micro enterprises led by women entrepreneurs have been assisted with margin money of Rs.142 crore under PMEGP since 2008-09.
Also, 38 MSMEs led by women have been extended capital investment subsidy of Rs.4.5 crore under Odisha MSME and Odisha Food Processing Policy by the state government, he added.
The ACS encouraged women entrepreneurs to come forward and take help of the entire ecosystem to further growth of their business and announced a system of resolution of credit related grievances at the level of General Managers of RICs/DICs on every Monday.

Secretary, Handloom, Textiles & Handicraft Department Subha Sarma highlighted the potential for women enterprise in Textile & Handicraft Sectors.
 
Director Mission Shakti Sujata R Kartikeyan shared success stories of Women SHGs.

She informed that Mission Shakti is associated with 70 lakh women in 6 lakh SHG Groups. The cumulative savings of Odisha SHGs is Rs. 5000 Crore, she said.
 
Ms.Kartikeyan cited the unique integration of SHGs under Mission Shakti with Government programmes -- Mid-day Meal, Take Home Ration, Electrical Meter Reading, and driving training to women.
 
Right marketing tie-up, value addition, packaging, backward and forward linkages are essential factors for Marketing & sustenance of a women enterprise, he said while suggesting availing the benefit of District Level Training Programme for Primary & secondary collectors conducted in sectors like Agri- Horticulture, Handloom & Handicraft Sector.
 
Reemly Mohanty, Founder of Reemly’s Design Studio, while sharing experience of bringing up her own enterprise, made a vivid elaboration on Brand Building & Marketing, understanding the customer & their perception, putting thrust on customer services like delivery timely, product protection from competitors & Marketing relations while Jayshree Mohanty of Luminous Info Ways suggested women entrepreneurs  to brand their product and graduate from Startup to MSME and beyond with self involvement.
 
Chairperson, OASME Women Wing  JM Mohanty highlighted the problems faced by women entrepreneurs due to lack of collateral, lack of knowledge in marketing, finance, quality & standard and requested for Govt. support.
On this occasion, an MoU between Odisha Assembly of Small & Medium Enterprises (OASME) and Khazar Electric Company (KEC) from Iran was also signed for mutual cooperation for transfer of technology and production of equipments for agriculture, food processing, agriculture and waste management in presence of ACS, MSME.
 
 


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