Print Media On Growth Mode

Noted Writer, Journalist and Parliamentarian M P Veerendra Kumar said that despite the rapid growth of electronic and digital media, print media has not lost its significance in our society.

It had its own relevance in past and will continue to have it in future too.  Moreover, its role has become more vital in our present-day democracy, he pointed out.

Speaking at the Sixth Annual function of Odiya New Daily ‘ Prameya’ organized at Siksha ‘O’ Anusandhan(SOA) University auditorium here, Mr.Kumar stressed on the growth of print media.

Mr.Kumar, who is currently serving as a MP of Rajya Sabha and also working as the Managing Director of prominent Malayalam News Daily ‘ Matrubhumi’ graced the occasion as the Chief Guest.

Addressing the event, he spoke on a range of issues including role of print media in current scenario, environmental protection and negative impact of technology on our environment.

Shedding light on significance of print media, Mr.Kumar pointed out that now-a-days, digital media, online media and social media are playing prominent role in our society across the world. As these media provides information regarding various events instantly, they have got a lot of popularity.

But, newspaper or print media always gives detailed report on various issues and makes a deep analysis on the matter. It gives a message to the society and connects them with these issues. This is the reason why it has still remained significant as in past and will continue to have it in coming days.

Mr.Kumar expressed displeasure over the attitude of new generation journalists who prefer to switch over to other media after they become 45-yr-old although they have worked in print media in their early career. He advised them to always remember that print media will always remain evergreen and never lose its importance.

Highlighting the need for taking more steps to protect the environment, he said that water crisis will emerge as the biggest challenge for mankind by 2050. It may trigger war among people and countries. In order to avoid such situation, media should play an important role and try to create awareness regarding such crisis and its consequences among the people.

He also expressed concern over some environmental issues related to his home state Kerala. He said that around 44 rivers are flowing in his state. But, water level in many of these rivers has declined significantly. As a result of this, water from many of these rivers is not flowing into the sea these days.
‘Though technology is fulfilling the needs of the people in different ways, it is also creating maximum waste. It is badly affecting the environment. This apart, areas under forest cover are gradually declining. Unless we become cautious regarding its consequences, we run the danger of destroying ourselves. So, for the betterment of our future generation, we all have to collectively work for environmental protection’.

Popular lyricist of Bollywood, Sameer who blessed the occasion as the guest of honour in his speech pointed out that hard work and positive thinking skill are keys to success. There is no need to fix a target first before starting work to accomplish it. If anyone continues to work hard, then target will automatically get fixed for him and he will definitely get success.

Addressing the audience, honorable guest, Paramita Satapathy who is also the Kendra Sahitya Akademi award winner elaborated on the link between literature and journalism. She said that the aim of newspaper and literature is same. The objective of both is to highlight the problems in the society and draw attention of the people towards them.

Gopalkrishna Mohapatra, the Editor of Odiya News Daily ‘Prameya’ expressed his gratitude to all the readers for their love and affection due to which this newspaper has created an important place for itself in the media sector of the state within a little span of only 6 years.

Several winners of different competitions held among students along with some staff of the ‘Prameya’ newspaper were also feted during the function.

News Editor of the organization Dhirendra Narayan Mishra, Chief Executive Officer of Suma Real Media Private Limited Sunil Kumar Das, Vice-President (marketing) Lingaraj Lenka and State Bureau Head of ‘Prameya’ Debendra Suara were among other dignitaries present on the occasion.

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